As CEO of a digital marketing agency and inbound marketing evangelist, I’m always talking about the drastic differences that can be easily found between inbound marketing vs. outbound marketing, or more to the point, “Why inbound marketing is better than outbound marketing?” In case you…
Year: 2016
Understanding the value of Mobile Optimization
While the value of optimizing the SEO structure for your “regular”, desktop version of the website is a maxim that everyone in any business niche knows and (most often) follows, the mobile pages are still neglected. Talking about lost business opportunities, this is just revolting!…
Why Every Website Needs SEO Copywriting
That’s right. Regardless of whether your specific business website is a SaaS, an e-commerce, a blog or a landing page, it simply needs a professional SEO content… Though, let me paraphrase myself – it needs a great content, that has been adapted and enhanced for…
Why Everyone Forgot About the Mid-Tail Keywords?
While business choose between focusing on winning the long or short keywords game, they…
How SEO Can Optimize Your Customer Acquisition Cost?
This metric, or rather a business expenditure value is probably one of the most important ones, if we talk about either SaaS or other e-commerce…
Should E-commerce Care More About Content or Visuals?
While the current trends are all about the visual element of your website (the quality of which is going only upwards, since Retina), content is…
DuckDuckGo’a Ranking Algorithm is…?
Recently hitting as high (it is) of a US search engines market share as Two Percent, the self-proclaimed anonymous SE DuckDuckGo is serving more than 10 million people monthly. That means, that the newbie has acquired just as many regular users, as the Microsoft’s Bing has lost in between 2013-2016. With such a sudden rise,…