That’s right. Regardless of whether your specific business website is a SaaS, an e-commerce, a blog or a landing page, it simply needs a professional SEO content… Though, let me paraphrase myself – it needs a great content, that has been adapted and enhanced for Search Engines Optimization objectives at hand. Whenever a customer comes to our agency and orders an SEO optimization package, we’re always prone to making a case for ordering an SEO content as well.

While that’s a good enough answer with compelling stats that back it up, but there’s more to inbound marketing than this. In this post, I’m going to give you my insights. I’m not just going to harp on how outbound is reaching increasingly smaller audiences and how inbound is more engaging and more accessible — although both statements are very true.

I’m going to speak from experiences that are my own.

And in the spirit of full disclosure: Vital is a Hubspot Partner Agency, so I could simply repurpose Hubspot’s experiences and playbook like most partner agencies. But we also consider ourselves a Moz shop, with a Moz Pro account, and we develop using the WordPress CMS with the Yoast SEO plug-in (not the Hubspot COS), which means we have some independent experiences and additional tools that play into our perspective.