GrilledIcan
Our team
Ben Edwards, Sam Williams, Robin Smith & Jafrey Edisson
Few of our best employees were working on this project, making sure that is being ran perfectly well.
Case study
Health Barilla
CLIENT:
Personality Testing Firm
INDUSTRY:
Personality Testing SaaS
CAMPAIGN TYPE:
SEO, Social Media, Content Marketing
Goal:
Increase sales and brand awareness through content marketing, social media integration, organic traffic, and conversions
STRATEGY:
Make site more visible to desired audience with an increase in organic rankings, traffic and conversions
Brief Overview:
From the very start the client had 3 clear goals in mind, which was thenwards on within our responsibility to achieve:
* Organic traffic increased 574%
* Conversions from organic traffic increased 236%
* Revenue from organic traffic increased 145% *this revenue was normalized
Background:
When companies start new campaigns with our agency, we always take additional timing and effort to curtail it to specific needs that every business has. The client in this case study was hoping to increase revenue, through expanding their applicable audience (website traffic). They also wanted to bury they dated marketing approach and launch an advanced type of a promotional campaign dictated by a sound Digital Strategy. We decided to take a two-pronged approach to reaching these goals. The first part of this marketing plan was to use an integrated marketing content strategy that incorporated SEO, Link Development, and Social Media. We also needed to focus on foundational, technical improvements for page optimization on the client’s website.
This company’s site had a few technical issues that needed to be assessed priorly to penning and implementing our content marketing plan.So before that we’ve done a technical audit for the site. Through this audit, we were able to improve the foundational structure of the website and eradicate crawling errors, detect page SEO issues….
When we presented our clients with a new marketing strategy, it was two-fold.
The plan combined both SEO efforts to improve short-tail SERPs, as well as included enhancing the Content on the website.
Over a short span of time, our strategy of quickly promoting some mid and long tails resulted in a successful traffic growth.
On average, each next month their page-views rate grew by ~15%.
The new visitors that they’ve acquired were a long term ones, bringing a better rate of a sales conversion than the old stats was showing…
Leads were almost doubled, and as the Google updated its short-tail SERPs, the number of leads was tripled!
At our agency, we understand that our clients want tangible results. This is why we are constantly tracking the results of any marketing plan we implement. After fixing fundamental technical problems on this company’s website and incorporating an integrated content and SEO strategy, this client was able to see the results through our tracking and their bottom line.
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